IDFC Mutual Fund Unveils Investor Awareness Film Titled #UnitedByInvestments

IDFC Mutual Fund has released its latest investor awareness film titled #UnitedByInvestments. The film pays homage to the diversity that defines different investors across the country. The #UnitedByInvestments film is available on the IDFC Mutual Fund social networks.

“As India celebrates the 75th anniversary of its independence with Azadi ka Amrit Mahotsav, the mindset of its citizens is changing from that of savers to that of investors. Today’s investor is a unique individual with a unique personality and opinion. We wanted to celebrate the diversities of the new age while uniting people around a common goal of financial freedom through mutual funds and therefore the conceptualization of #UnitedByInvestments,” said Gaurab Parija, Head of Sales and Marketing, IDFC Asset Management Company Limited.

Diversity takes on new meaning in the film, where the fund house talks about various investor personalities and their approach to investing, expressed through opinions. The film comes out at a time when the Indian diaspora exists on the digital world, with social networks erasing borders and regions. As pan-Indian content is celebrated and “One India” ideologies gain traction, the film intends to send a message about “investments” and “mutual funds” being a constant across the country, every citizen wishing for a better life, more financial freedom and long-term financial stability, the company said in a statement. Mutual funds are touted as an answer that unites people and gives the type of investment universal appeal.

“The film features various characters, from different parts of urban India, Gen Z investors, bloggers, free thinkers, etc. The film also pushes things forward by acknowledging non-binary individuals and non-conformists among the target audience portrayed. With diverse opinions that break stereotypes and stand out, building history, the film brings it all together by uniting people divided by opinions through mutual funds,” added Jignesh Dawda, Vice President, Marketing, IDFC Asset Management Company Limited.

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Dolores W. Simon